Website Not Generating Any Leads?
Let’s fix that. We use SEO and Google Ads to help established Portland OR businesses like you acquire new customers each month.
An SEO & SEM Agency Focused On ROI And Customer Satisfaction....Say What?
First and foremost, we’re a local SEO agency actually based in the same area as you. Founded in Vancouver, WA, and recently moved to Portland OR. We understand your needs as an established business that deals with the unique opportunities and challenges that our beautiful PNW home has to offer.
We are obsessed with helping your business increase traffic and leads generated through your website. With that obsession comes dedication to not only learning our craft, but ensuring that the lives of each and every one of our clients is simplified through working with us. That’s right, one of our primary goals of our completely done for you services is that your life is less stressful as a result of our partnership.
We’re not your average digital marketing company, here’s why.
White Hat SEO
Here at Doorbell, we only use 100% Google approved strategies. That means you’ll never get penalized, and everything we build and implement will be a future proof asset for years to come.
Customized Service Packages
Each client has unique needs, so we tailor our pricing accordingly. Yes, we do have our base services because we know what works, but we won’t keep doing anything for your site unless it’s working.
Monthly Check Ins & Reporting
As a business owner, you want to know where your money is going. We completely understand. Our philosophy is absolute transparency. All of our clients get a phone in monthly check in so we’re all on the same page.
Focused On Actual Leads
Yes, we do love our metrics and marketing jargon. That’s how we got here. But we know you’re focused on revenue. So we are too. Our goal is to help bring more leads through your front door each month. We’ll track phone calls, contact form submissions, and primary calls to action on the site to keep ourselves honest.
No Fixed SEO Contracts
We believe that our results should speak for us. You should want to work with us because we’re making you more money. Period.
Don't Just Take Our Word For It...
“Ken and his team are fantastic! After being burned by over-priced and under performing companies promising to bring the sun itself right to my door I knew I needed an individual approach that I could afford to build upon over time. Doorbell Marketing has been exactly that. A few months down the line we are up in every metric available and Ken is someone I truly enjoy working with. Very happy with our results!”
– Jon Young
Office Manager of Restore TMJ & Sleep Therapy
“That one client alone, in the first month and a half of having the website fully optimized, doubles what I pay Ken to keep it optimized, so it’s more than worth it, it’s a great investment if you’re on the fence of getting his services.”
– John Welborn
Owner of John Welborn Fitness
Digital Marketing Company Based In Portland, OR. Just Like You.
Here's What We Do Best.
Search Engine Optimization combines a number of different factors like code structure, content, links, and user engagement to inform search engines (like Google) what your site and business are about. By presenting your site in specific ways and manipulating the way their algorithm works, we gain search visibility for your business through natural (organic) traffic. The goal is to get people who are already looking for services you offer in your local geography, to arrive on your website and then convert into a paying customer.
It’s not uncommon for a potential customer to look up your business online before buying from you. That’s why having a great looking and useful website is key. You’d want to make a good first impression if someone walked through your storefront, so you should want to do the same with your online presence as well. We take the latest practices in web design and through conversations with you, tailor make a website just for you. Each website is made with plenty of love and care.
If you’ve ever arrived on a blog or website and expected to be dazzled with a great piece of content, only to be disappointed when you got there, you can understand why content is so important. From your homepage, to video, an email list, and beyond, your brand has a story to tell and it takes multiple forms of engaging content to present that. Having a well thought out, multilayered, and consistent content marketing strategy not only helps attract potential customers, but helps build loyalty and trust as well.
All about the benjamins. Here at Doorbell we know that you care about your bottom line, that’s why we do too. Our Google Ads (formerly Google Adwords) experts will work hard to build you a profitable campaign from day one. Our goal is to create the biggest gap between ad spend and your ROI. You will never have to worry about losing money. Think of us as an investment machine, we’ll get you back more dollars than you put in.
Purely White Hat SEO Services That Google Can't Get Enough Of
Google’s got guidelines, we’ve read them. All of our tactics are completely by the book for long term success and maximum return on your investment with us. Here’s a few of the things we are passionate about that you won’t find from some other less than savory Portland, OR based SEO agencies:
Everyone and their mother knows that backlinking is one of the most important ranking factors. Consistent high authority an niche specific backlinks can be the difference in thousands of dollars for your business. So we take it seriously. However, not so seriously that we’re willing to risk the long term health of your site for short term gain.
The only backlinking strategies we use are ones that Google’s quality guidelines approve of. We’ll create high quality content and use that to reach out to real influencers and popular online publications in exchange for a thumbs up from them. Your site will also get featured on as many business directories and social profiles as we need to establish your authority.
We stick to these techniques because they are proven, future proof, and get results.
Some SEO agencies want to game the system by jamming a bunch of useless keywords into irrelevant landing pages in hopes of getting a short rankings boost.
This tactic actually can “work” in the short term and achieve decent rankings.
However, these practices are spammy and against Google’s quality guidelines. Eventually, the algorithm will catch up to them and in the future as updates like Rankbrain have more influence, their pages will be penalized.
Here at Doorbell, every piece of content we create is focused on satisfying the unique needs of our target end users. We give them exactly what they want, in an intuitive format, exactly how they want it.
Their are a ton of spammy tactics used around local SEO. For example:
- Using keywords in your GMB listing
- Creating localized doorway pages that are irrelevant to user experience
- Repeating service areas that you don’t actually serve
Again, these practices can have short term gain but are terrible at building legitimate authority and trust in the eyes of search engines.
Instead of these shady practices, we focus on creating a online brand that builds legitimacy and allows you to stand out from your competition in the way Google intended. It might take a little longer, but we’ve got time.
Answering Your SEO FAQs.
SEO stands for Search Engine Optimization. SEO It is a mixture of different strategies and marketing disciplines designed to get more people to visit your website. This is done by getting your site to the top pages of the SERPS (search engine results pages).
SEO involves many different components and takes a lot into consideration. Through tweaking code, writing engaging content, building links, and optimizing user experience, we are able to communicate to Google and other major search engines what your business and website are about. Naturally the better these search engines understand what you’re about, the more likely you are to rank higher for terms relating to your business. Higher rankings equals more traffic to your website. More traffic equals more potential leads and eventually more customers as well.
If you’re talking about adding in your keyword 157 times for no reason to a page and building spammy comment links in order to get a page to “rank”, then yes. That’s dead.
However, in 2019 and beyond, the process of understanding how your target audience searches for your products and services, then matching that with the correct digital assets and pages on your website to generate more money is very much alive.
A search engine optimization consultant, otherwise known as a “specialist” is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves.
Our favorite SEO tools:
- Google Search Console
- Google Analytics
- Screaming Frog
- Google Tag Manager
- Google Keyword Planner
On page: On Page SEO is all about factors that your clients and potential customers will interact with. Heading tags, image alts, page copy, internal links, keywords used, url structure, and more.
Technical SEO: Technical SEO involves optimizing code structure, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively.
Local SEO: Everything that Google would use to rank your site for a local audience or user. From Google My Business Reviews, business citations, neighborhood/city specific targeting, making sure your business information is consistent, etc.
Link Building (Off Page): Links are the thumbs up and thumbs down system of the web. Search engines evaluate your site (and it’s ranking potential) based on both the quality and quantity of links you have coming from other websites back to yours.
Sure. If you’re tenacious and want to spend your time learning, then absolutely. Anyone technically can. Atleast when it comes to the basics.
However, to be competitive long term and actually see a return on your investment (of time and money), it’s not something that you’ll be able to do overnight.
Free SEO Strategy
Your website should be your best salesperson. If you’re not getting any leads from it then there’s a serious problem.
Learn what areas of online opportunity your business is missing out on in under 20 minutes through an SEO strategy call with an expert.