Website Not Generating Enough Inbound Leads?
Let’s fix that. We use SEO & Content strategies to help established B2B businesses like you reliably scale your inbound lead generation efforts.
An SEO & Content Marketing Agency Focused On ROI And Customer Satisfaction....Say What?
First and foremost, we’re an inbound lead generation agency with over a decade of combined experience. We understand your needs as an established business that deals with the unique opportunities and challenges that B2B marketing brings.
We are obsessed with helping your business increase traffic and leads generated through your website. With that obsession comes dedication to not only learning our craft, but ensuring that the lives of each and every one of our clients is simplified through working with us. That’s right, one of our primary goals of our completely done for you services is that your life is less stressful as a result of our partnership.
We’re not your average digital marketing company, here’s why.
White Hat SEO
Here at Doorbell, we only use 100% Google approved strategies. That means you’ll never get penalized, and everything we build and implement will be a future proof asset for years to come.
Customized Service Packages
Each client has unique needs, so we tailor our pricing accordingly. Yes, we do have our base services because we know what works, but we won’t keep doing anything for your site unless it’s working.
Monthly Check Ins & Reporting
As a business owner, you want to know where your money is going. We completely understand. Our philosophy is absolute transparency. All of our clients get a phone in monthly check in so we’re all on the same page.
Focused On Actual Leads
Yes, we do love our metrics and marketing jargon. That’s how we got here. But we know you’re focused on revenue. So we are too. Our goal is to help bring more leads through your front door each month. We’ll track phone calls, contact form submissions, and primary calls to action on the site to keep ourselves honest.
We believe that our results should speak for us. You should want to work with us because we’re making you more money. Period.
Don't just take our word for it...
"Within a short time, my site was much faster and getting much better organic results with Google."
I used Doorbell marketing this year and it was one of the best decisions I’ve made for my business. I was referred to Ken by my web engineer and Ken was quick to diagnose the SEO issues with my site and prescribed some much needed fixes. Within a short time, my site was much faster and getting much better organic results with Google. In an age of “take your money and run” SEO companies, I can gladly say that Doorbell Digital Marketing is NOT one of them!
President of Kennedy Violins Inc.
"Helped us get to the next level and stop wasting our time"
Our company has been utilizing web marketing for years now, it is our growth life blood like many other small business’s today. Partnering with Ken and his company was a very good decision that has helped us get to the next level and stop wasting our time and resources with digital marketing services and techniques that are either outdated or not on point. If you are a business that needs help maximizing your digital marketing investment, I HIGHLY recommend Ken and his team.
President of Norcal Ag Service
"A few months down the line we are up in every metric available"
Ken and his team are fantastic! After being burned by over-priced and under performing companies promising to bring the sun itself right to my door I knew I needed an individual approach that I could afford to build upon over time. Doorbell Marketing has been exactly that. We made a clear plan that included optimizing our web site, developing new content and link building for growing organic SEO presence along with paid search optimization to bridge the gaps. A few months down the line we are up in every metric available and Ken is someone I truly enjoy working with. Very happy with our results!
Co-Owner of Restore TMJ & Sleep Therapy
Perfectly Crafted Services For B2B Companies
Search Engine Optimization combines a number of different factors like code structure, content, links, and user engagement to inform search engines (like Google) what your site and business are about. By presenting your site in specific ways and manipulating the way their algorithm works, we gain search visibility for your business through natural (organic) traffic. The goal is to get people who are already looking for services you offer in your local geography, to arrive on your website and then convert into a paying customer.
If you’ve ever arrived on a blog or website and expected to be dazzled with a great piece of content, only to be disappointed when you got there, you can understand why content is so important. From your homepage, to video, an email list, and beyond, your brand has a story to tell and it takes multiple forms of engaging content to present that. Having a well thought out, multilayered, and consistent content marketing strategy not only helps attract potential customers, but helps build loyalty and trust as well.
As more and more products and services become commoditized by technology, there are few true advantages to be had over competition. A strong understanding of your existing data and the right web analytics stack is one of them. From determing marketing spend needed to acquire repeat customers, seeing how often users convert through your expected buying funnel, to knowing which of your landing pages generate the highest revenue, understanding your data better will help you achieve your goals more quickly. Guaranteed.
At some point, on page SEO and content strategy can only go so far. Especially in competitive industries. That’s why we have created a reliable and scalable link building system to help build your brand awareness, increase your website’s overall domain authority, and drive laser targeted traffic to your website through improved keyword rankings.
Purely White Hat SEO Services That Google Can't Get Enough Of
Google’s got guidelines, we’ve read them. All of our tactics are completely by the book for long term success and maximum return on your investment with us. Here’s a few of the things we are passionate about:
Everyone and their mother knows that link building is one of the most important ranking factors. Consistent high authority an niche specific backlinks can be the difference in thousands of dollars for your business. So we take it seriously. However, not so seriously that we’re willing to risk the long term health of your site for short term gain.
The only backlinking strategies we use are ones that Google’s quality guidelines approve of. We’ll create high quality content and use that to reach out to real influencers and popular online publications in exchange for a thumbs up from them. Your site will also get featured on as many business directories and social profiles as we need to establish your authority.
We stick to these techniques because they are proven, future proof, and get results.
Some SEO agencies want to game the system by jamming a bunch of useless keywords into irrelevant landing pages in hopes of getting a short rankings boost.
This tactic actually can “work” in the short term and achieve decent rankings.
However, these practices are spammy and against Google’s quality guidelines. Eventually, the algorithm will catch up to them and in the future as updates like Rankbrain have more influence, their pages will be penalized.
Here at Doorbell, every piece of content we create is focused on satisfying the unique needs of our target end users. We give them exactly what they want, in an intuitive format, exactly how they want it.
Their are a ton of spammy tactics used around local SEO. For example:
- Using keywords in your GMB listing
- Creating localized doorway pages that are irrelevant to user experience
- Repeating service areas that you don’t actually serve
Again, these practices can have short term gain but are terrible at building legitimate authority and trust in the eyes of search engines.
Instead of these shady practices, we focus on creating a online brand that builds legitimacy and allows you to stand out from your competition in the way Google intended. It might take a little longer, but we’ve got time.
Answering Your SEO FAQs.
SEO stands for Search Engine Optimization. SEO It is a mixture of different strategies and marketing disciplines designed to get more people to visit your website. This is done by getting your site to the top pages of the SERPS (search engine results pages).
SEO involves many different components and takes a lot into consideration. Through tweaking code, writing engaging content, building links, and optimizing user experience, we are able to communicate to Google and other major search engines what your business and website are about. Naturally the better these search engines understand what you’re about, the more likely you are to rank higher for terms relating to your business. Higher rankings equals more traffic to your website. More traffic equals more potential leads and eventually more customers as well.
If you’re talking about adding in your keyword 157 times for no reason to a page and building spammy comment links in order to get a page to “rank”, then yes. That’s dead.
However, in 2019 and beyond, the process of understanding how your target audience searches for your products and services, then matching that with the correct digital assets and pages on your website to generate more money is very much alive.
A search engine optimization consultant, otherwise known as a “specialist” is an individual who has spent 2-5 years minimum focusing their efforts on learning and practicing SEO professionally. This can be someone who works in house for an organization, leads the department of a digital marketing agency, or who freelances and works for themselves.
Our favorite SEO tools:
- Google Search Console
- Google Analytics
- Screaming Frog
- Google Tag Manager
- Google Keyword Planner
On page: On Page SEO is all about factors that your clients and potential customers will interact with. Heading tags, image alts, page copy, internal links, keywords used, url structure, and more.
Technical SEO: Technical SEO involves optimizing code structure, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively.
Local SEO: Everything that Google would use to rank your site for a local audience or user. From Google My Business Reviews, business citations, neighborhood/city specific targeting, making sure your business information is consistent, etc.
Link Building (Off Page): Links are the thumbs up and thumbs down system of the web. Search engines evaluate your site (and it’s ranking potential) based on both the quality and quantity of links you have coming from other websites back to yours.
Sure. If you’re tenacious and want to spend your time learning, then absolutely. Anyone technically can. Atleast when it comes to the basics.
However, to be competitive long term and actually see a return on your investment (of time and money), it’s not something that you’ll be able to do overnight.
Free Lead Generation Strategy Roadmap
Your website should be your best salesperson. If you’re not getting any leads from it then there’s a serious problem.
Learn what areas of online opportunity your business is missing out on in under 20 minutes through an SEO or PPC strategy call with an expert.