An Introduction to B2B Content Marketing

B2B content marketing is the art of drawing business buyers to your brand by giving them access to the knowledge they can use, and at the same time, reminding them that your brand is a reliable and comprehensive source of that knowledge (and more), so they are always motivated to come back for that “more.” That’s not to say that to be useful, marketing content must be dry and boring. This is afrequentoversight of B2B sellers– they think that B2B buyers have no feelings about their choices. B2B buyers have plenty of feelings.

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B2B Marketing Blueprint For Professional Services Firms

The default strategy for B2B professional services sellers is to call clients directly, set up meetings, and write proposals. That was how it was done for decades, and it worked. With all the media clients now peruse, they are more likely to search and discover what you know about them and how you align with their mission. If nothing tells your story the way you want, clients will subconsciouslydisqualify you based on what they find in cyberspace.

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