Brad's Killer Gear

An upgraded site layout, organizational structure for the products, and mobile friendly design.

Brad’s Killer Fishing Gear creates specialty fishing gear for expert fisherman and passionate amateurs. They take pride in having a local production operation and maintaining a high standard of quality and customer service.

Their brand new website shows off each of their high end lures and other gear in a way that the old site wasn’t able to. Each product is clearly segmented into it’s correct top level category and a side menu was incorporated to make for enhanced user experience. A store locator was also implemented to showcase the many locations of their product and make it incredibly simple to search for a nearby spot.

Among the new upgrades was also a new color scheme for the brand to give it a more vibrant and earthy feel. This was on par with the adventuresome nature of the owners and target audience.

Project Details


Services: Web design, branding, copywriting

Technologies: WordPress

Company Goals: Modernize design / layout, make the website mobile, responsive, improve UX in relation to products and store finder

Upgraded Design & Layout

The new Brad’s Killer Fishing gear site got a content and layout overhaul. This included testimonial additions, a new blog, an upgraded product navigation, and more.

We took a fresh approach to how the information was presented on the new site and brought in a more modern look and feel. The goal was to show that the brand could stay current and align their website with the professionalism and spirit of the overall product line. 

We Made It Mobile Friendly

Viewing the old Brad’s website on a phone wasn’t the easiest of tasks. We fixed that.  

Let's Get This Party Started

With so much information it can be hard to know how you’re brand and current web presence is doing.
That’s why we offer an absolutely free consultation. We’ll go over everything with you, and even offer ways to improve, right on the spot.