LeadsRx

LeadsRx was able to rank for high value top of / mid funnel search terms that generated more qualified traffic for the platform throughout the first 7 months of working together.

Company Overview

The LeadsRx marketing attribution platform is cloud-based software that captures all the various touchpoints that commonly guide prospects to becoming customers.

Using LeadsRx, businesses improve sales, reduce wasted ad spend, and increase Return on Ad Spend (ROAS).

Project Details

Industry: Marketing Attribution Software

Website: https://leadsrx.com/ 

Services: Analytics/Conversion Tracking, Keyword Research, Competitive Gap Analysis, On Page SEO, Content Strategy, Link Building, Content Creation, Consulting, Technical SEO

Technologies: WordPress, Google Analytics, Google Search Console, Google Ads, Google Data Studio, SEMrush, Screaming Frog

Company Goals:

  • Increase inbound lead flow (demos)
  • Leverage and build on existing content assets to improve search visibility
  • Plan future search initiatives to stay relevant and challenge competitors in the space
  • Remove errors and optimize technical SEO factors
  • Increase domain authority

Becoming The Go To Choice In Their Industry

When we met Lucas and the LeadsRx team, it was clear that was going to be a slam dunk of a partnership. Lucas, the Director of Marketing, was a digital marketing industry vet and clearly knew his stuff. The entire executive team was also already clued in about SEO and were actively scaling their product. 

The only challenge was that Lucas and everyone who contributed to marketing initiatives were stretched thin, and there was a slight knowledge gap / time limitation when it came to crafting and implementing a world class SEO & Content Strategy that could mirror the epicness of their platform. 

So we sat down with Lucas, went through discovery, learned about their mission, and put together a bulletproof strategy roadmap. From there, the results will speak for themselves. They are at the top of their game and currently rank #1 for some extremely lucrative terms in every stage of a target user’s buying journey. These include “cross channel attribution” and “multi touch attribution software”.

The following are growth metrics that were achieved within 7 months of working together on the SEO & Content strategy campaign:

  • 170% YoY increase in organic new website users
  • 35% net increase in page one keywords (75% of searchers don’t go past page 1 for any given keyword result)
  • 158% net increase in linking domains (backlinks) and 11% increase in domain authority score (a metric that benchmarks your website’s trustworthiness.)
A screenshot from Google Analytics of YoY organic traffic performance.
This is an example of the performance increase of a single keyword we targeted.

From The Company

"I would recommend them to any client with a significant need to improve their rankings.”

5/5

“There are a lot of people who claim to “know” SEO and then there is a subset of those people who claim to be able to “deliver SEO results.” I have spent years doing digital marketing with vendors and probably worked with 20+ SEO firms. Doorbell/Ken were by far the most transparent, most educational and the most professional about their process and results. I would recommend them to any client with a significant need to improve their rankings.”

Lucas S

Director of Marketing @ LeadsRx

Want to discuss how you can get results like this?

With so much information about digital marketing available these days, it can be hard to know how you’re web presence is doing and whether or not your campaigns are paying off. That’s why we offer custom strategy consultation and roadmapping. We’ll go over everything with you, discuss potential strategies, and even offer ways to improve, right on the spot.