Restore TMJ & Sleep Therapy
A well established niche industry site that was transformed into an online health resource for patients through targeted useful content.
Restore TMJ & Sleep Therapy provides diagnosis and treatment for Sleep Apnea, TMJ Disorders, and other forms of Orofacial Pain in the Houston, TX area. Dr. Katherine Phillips is a nationally recognized practitioner and has over a decade of providing careful and research driven service.
When we started, the website was a bit dated from the previous owner, drawing in some traffic, and had a small amount of content around their core service offerings. Overall, the website didn’t even come close to reflecting the authority and expertise that Dr.Phillips and her practice brings to the table.
The strategy was clear, we had to develop specific content for each core and sub service offering, update the layout of the pages to make them more user friendly and serve as local landing pages, build links to increase the authority of the new pages, and help Restore dominate the local market.
Industry: Specialty Dental Practice
Services: Local SEO, SEO, Analytics/Conversion Set Up, Copywriting, Blogging, Link Building
Technologies: Duda Website Builder, Google Analytics, Google Search Console, Google Data Studio, Moz Pro, Screaming Frog
- Add more content to reflect expertise
- Increase appointment sign ups and phone calls (CRO)
- Generate more organic traffic
- Dominate local market and increase market share
Local Market Dominance
The old John Restore TMJ & Sleep Therapy site wasn’t showing off the authority and expertise that the practice and it’s owner actually have. Jon, the owner, expressed a strong desire to generate not only ongoing organic and paid traffic to his site, but a search presence that would leave the competition in the dust. This would establish greater market share, and the inbound organic traffic would build on itself to create lasting patient relationships over time.
Our strategy was straightforward yet powerful:
- Perform our extensive Complete Web Presence Audit to find the gaps and shortcomings in their current efforts.
- Create an exhaustive amount of content surrounding their core and sub services. This content would target potential patients by providing useful information.
- Increase brand and website authority, by putting a long term link building strategy into place. We targeted relevant and high authority blogs and publications in the dental and health niches.
Restore had some amazing results just 6 months after campaign:
- +56.92% YoY Organic Traffic Increase
- +36.34% Inbound Conversion Increase
- +1,828 First Time Users (71.35% Increase)
From The Owner
"A few months down the line we are up in every metric available"
Ken and his team are fantastic! After being burned by over-priced and under performing companies promising to bring the sun itself right to my door I knew I needed an individual approach that I could afford to build upon over time. Doorbell Marketing has been exactly that. We made a clear plan that included optimizing our web site, developing new content and link building for growing organic SEO presence along with paid search optimization to bridge the gaps. A few months down the line we are up in every metric available and Ken is someone I truly enjoy working with. Very happy with our results!
Co-Owner of Restore TMJ & Sleep Therapy
Landing Page Redesign, Conversion Rate Optimization, and Awesome Content
Jon wanted a web presence that would reflect the decade of experience and knowledge that Dr. Phillips has working with TMJ disorders, sleep disordered breathing, and general orofacial pain as well. We’d say we accomplished that. Have a look at one of the new content pages.
Want to discuss how you can get results like this?
With so much information about digital marketing available these days, it can be hard to know how you’re web presence is doing and whether or not your campaigns are paying off. That’s why we offer custom strategy consultation and roadmapping. We’ll go over everything with you, discuss potential strategies, and even offer ways to improve, right on the spot.