Restore TMJ & Sleep Therapy
A well established site that was transformed into an online health resource for patients through targeted useful content.
Restore TMJ & Sleep Therapy provides diagnosis and treatment for Sleep Apnea, TMJ Disorders, and other forms of Orofacial Pain in the Houston, TX area. Dr. Katherine Phillips is a nationally recognized practitioner and has over a decade of providing careful and research driven service.
When we started, the website was a bit dated from the previous owner, drawing in some traffic, and had a small amount of content around their core service offerings. Overall, the website didn’t even come close to reflecting the authority and expertise that Dr.Phillips and her practice brings to the table.
The strategy was clear, we had to develop specific content for each core and sub service offering, update the layout of the pages to make them more user friendly and serve as local landing pages, build links to increase the authority of the new pages, and help Restore dominate the local market.
Services: Local SEO, Copywriting, Blogging, Backlinking
Technologies: Duda Website Builder, Google Analytics, Google Search Console, Google Data Studio, Moz Pro, Screaming Frog
- Add more content to reflect expertise
- Increase appointment sign ups and phone calls (CRO)
- Generate more organic traffic
- Dominate local market and increase market share
Local Market Dominance
The old John Restore TMJ & Sleep Therapy site wasn’t showing off the authority and expertise that the practice and it’s owner actually have.
Jon, the owner, expressed a strong desire to generate not only ongoing organic and paid traffic to his site, but a search presence that would leave the competition in the dust. This would establish greater market share, and the inbound organic traffic would build on itself to create lasting patient relationships over time.
Immediately, we knew what we had to do. Our strategy was straightforward yet powerful:
- Perform our extensive Complete Web Presence Audit to find the gaps and shortcomings in their current efforts (very few before working with us).
- Create an exhaustive amount of content surrounding their core and sub services. This content would target potential patients by proving useful information and satisfying their search intent.
- Increase brand and website authority, by putting a long term backlink strategy into place. We would target relevant and high authority blogs and publications in the dental and health niches and perform outreach to get placement on their properties.
Restore is currently getting more phone calls and targeted organic traffic on a monthly basis than ever before. Not only are new patient inquiries on the rise, but non local user interactions looking for general information are on the rise as well.
From The Owner
“Ken and his team are fantastic! After being burned by over-priced and under performing companies promising to bring the sun itself right to my door I knew I needed an individual approach that I could afford to build upon over time. Doorbell Marketing has been exactly that. We made a clear plan that included optimizing our web site, developing new content and link building for growing organic SEO presence along with paid search optimization to bridge the gaps. A few months down the line we are up in every metric available and Ken is someone I truly enjoy working with. Very happy with our results!” – Jon Young
New Landing Page Design & Awesome Content
Jon wanted a web presence that would reflect the decade of experience and knowledge that Dr. Phillips has working with TMJ disorders, sleep disordered breathing, and general orofacial pain as well. We’d say we accomplished that. Have a look at one of the new content pages.
Let's Get This Party Started
With so much information it can be hard to know how you’re brand and current web presence is doing.
That’s why we offer an absolutely free consultation. We’ll go over everything with you, and even offer ways to improve, right on the spot.