B2B SEO Services
In 2020 and beyond, SEO is vital to the success of modern businesses. Particularly businesses who are interested in investing time and effort into sustainable and profitable online marketing initiatives. B2B companies can leverage SEO and other inbound methodologies to fill their pipeline, build trust with prospects, and generate demand without having to pay to play.
The fact is, that there are people searching for products and services each and every day. If they aren’t finding you, they are landing on your competitors websites and doing business with them. If you aren’t on the first page of any given result, you will lose out on 75% of opportunities.
As a B2B SEO agency, we are completely focused (read: obsessed) on making your B2B company more visible on Google, bringing more qualified traffic to your website, and helping you turn that organic traffic into red hot leads. Welcome to SEO.
Free B2B SEO Strategy Roadmap
An SEO Agency Fluent In All Things Google
These Deliverables Are Included In Every SEO Campaign
Here at Doorbell, we speak fluent Google. We also understand that every business has unique needs and requires more than simply updating a few title tags and meta descriptions. Our approach to search engine optimization takes every opportunity into account and will easily fit into your larger digital marketing strategy. Doorbell is an end to end SEO service company that focuses on Google approved SEO best practices, so all you have to do is hire us and relax.
Every successful SEO campaign starts with research. Our keyword research not only looks at volume and competitiveness, but also the intent of the target user through SERP analysis so we can map them to the correct stage of their buying journey. From there we’ll use this information to make content that converts.
Link Building & Off Page
Links are the thumbs up and thumbs down system of the web. Search engines value authoritative and trustworthy websites with similar backlinks. We know how to get them. Through guest posting, content outreach, building business directory profiles, and good ol’ fashioned PR, we know how to get you links and build authority.
On Page SEO is all about factors that your clients and potential customers will interact with. Headings tags, Google approved meta descriptions, title tags, url optimization, and more. We do it all. These optimizations are all about increasing engagement with your site and content.
Technical SEO involves optimizing code structure, internal linking, website speed optimization, and adding structured data like Schema Markup. This allows search engines to be able to crawl your site more effectively. Our goal is to set your website up for long term success.
We’ll take a good hard look at every factor holding your website back from getting more traffic and leads. Then suggest or implement tried and true Google approved best practices to get you back on track.
Business directories like Linkedin, Yelp, G2 Crowd, etc are one of many factors that Google and your customers will judge you on. Building and maintaining optimized business listings across the web is crucial to strong brand and website authority.
Our SEO Consultation & Campaign Process
We Start By Actually Getting To Know You [Discovery]
Before we tell you any strategy, before we bill you, and before we even decide if Doorbell is the right company for you, we have a phone call or in person meeting. This ensures that expectations are set right from the start about what your unique business objectives, and campaign aspirations are, as well as what we’re able to realistically deliver.
Then We Take A Look At The Data [Research & Analysis]
Once we’ve got to know each other more, we take a look at how your site is performing. This is done by looking at historical data and a manual analysis. We couple this information with a deep competitor and content gap analysis to uncover winning strategies to replicate (and beat). Doing this allows us to put together a baseline for how your site is currently doing and have a clear target for the future so we know which steps to take next.
Next, We Custom Tailor A Strategy
For Your Business [Action Plan]
Now for the good part. After we’ve exchanged pleasantries and reviewed the data, our team goes in and figures out an exact strategy to get your business more organic traffic each month. No two strategies are identical.
After, We Get Our Hands Dirty [Implementations]
We’re not in the business of handing clients a bunch of confusing instructions that they can’t implement themselves. Instead, we do what professional practitioners do and get to work. Whether it takes us 15 hours or 150, we’ll dot every I and cross every T.
We All Live Happily Every After [Results & ROI]
From there, our expert B2B SEO specialists perform ongoing content creation, link building outreach, and site management each month. You’ll also be forced to read and review a monthly report and meeting where we’ll show you how well we’re doing (or poorly, transparency of results is our creed).
Don't just take our word for it...
"I would recommend them to any client with a significant need to improve their rankings"
There are a lot of people who claim to “know” SEO and then there is a subset of those people who claim to be able to “deliver SEO results.” I have spent years doing digital marketing with vendors and probably worked with 20+ SEO firms. Doorbell/Ken were by far the most transparent, most educational and the most professional about their process and results. I would recommend them to any client with a significant need to improve their rankings.
Marketing director @ Leadsrx
"Helped us get to the next level and stop wasting our time"
Our company has been utilizing web marketing for years now, it is our growth life blood like many other small business’s today. Partnering with Ken and his company was a very good decision that has helped us get to the next level and stop wasting our time and resources with digital marketing services and techniques that are either outdated or not on point. If you are a business that needs help maximizing your digital marketing investment, I HIGHLY recommend Ken and his team.
President of Norcal Ag Service
"A few months down the line we are up in every metric available"
Ken and his team are fantastic! After being burned by over-priced and under performing companies promising to bring the sun itself right to my door I knew I needed an individual approach that I could afford to build upon over time. Doorbell Marketing has been exactly that. We made a clear plan that included optimizing our web site, developing new content and link building for growing organic SEO presence along with paid search optimization to bridge the gaps. A few months down the line we are up in every metric available and Ken is someone I truly enjoy working with. Very happy with our results!
Co-Owner of Restore TMJ & Sleep Therapy
What kind of experience do top notch B2B SEO agencies provide?
B2B SEO and inbound lead generation is about more than simple keyword additions and putting up a few blog posts. If you’re vetting a parner claiming to be the “best B2B SEO agency”, here’s what to keep in mind.
Onboarding, Research & Analysis
Your ideal provider should take the time to understand the key parts of your business, industry, objectives, and only then should they map any research or findings to a strategy. For example, our research and analysis phase involves:
- Learning about or clarifying your target audience
- Understanding existing client acquisition channels
- If you’ve been impacted by any previous algorithm updates
- Current ranking factors and how to take advantage of them
- What team members you have in your markteting department to support the campaign
- If you’ve engaged in a search engine optimization or content marketing campaign before
- What kind of technical SEO issues are you experiencing
- Which companies and industries you serve
- Existing keyword rankings and topics you are already visible for
Technical & Website Support
Anyone claiming to be a “B2B SEO Expert” should not only be able to assist in content creation and “on page” SEO optimizations (title tags, meta descriptions, schema.org structured data, etc), but in the technical aspects of SEO as well. Related website optimization support includes:
- Page load performance
- Information architechture and site navigation
- Search friendly landing page creation and keyword mapping
- Conversion rate optimization
- XML sitemaps
- Google analytics and Google search console set up
- Conversion tracking set up for phone calls, form submissions, demo requests, and more
- Ongoing data analysis, dashboards, and data visualization
- Monthly strategy and reporting calls
Get Your Customized B2B SEO Campaign Roadmap Today