Facebook Advertisement Services
Vancouver WA - Portland OR
Over one billion people are active on Facebook. That likely includes all of your clients, potential or current. It’s no longer an option IF you’re going to advertise your business on the channel, it’s more like how many leads and how much revenue are you leaving on the table but not utilizing it? Facebook ads are uniquely powerful when it comes to attracting local clients because you’re able to meet them where they spend time and deliver a personal message that speaks to their wants and needs. Compared to other marketing channels, a Facebook campaign can be one of the cheapest and most effective ways to spend your money.
Aren’t familiar with setting up your own Facebook ads? No problem. Don’t even have a business page? No problem. At the start of your campaign we’ll work with you to develop your goals for the project, identify your target audience, and create an irresistible offer to bring in more leads. From there we go to work. Doorbell will develop all content resources, landing pages, funnels, and ads needed. All you have to do is set back and enjoy the show.
Split Testing and Audits
The beginning of every new campaign starts with drilling down the group or groups of people who are most likely to convert. This is called split testing and involves using variations of ad text, images, and demographic targeting in order to drive down the cost of acquisition. This saves you money in the long run and ensures that the leads produced are high quality. We also offer audits for existing campaigns if you’re not sure if your current campaign is giving you the most bang for your buck. The audit involves a deep dive into your previous spend, which resources you’re using, ad structure, as well as lead magnet analysis.
Ongoing Maintenance & Optimization
After the campaign has been set up, it’s important not to simply set it and forget it. Not only does Facebook’s algorithm update regularly, but so do the needs of your potential clients. If there’s one thing we love here at Doorbell it’s optimizing things and creating the biggest return on your investment. Every month we will monitor your reports, make any changes that we see an opportunity with, develop new content and resources as needed, and continue to work hard to deliver you new business opportunities.