SEO for B2B Professional Service Companies

We use battle tested SEO and Content Strategies to help you generate more inbound leads for your B2B service firm.

A well-tailored online marketing strategy can make or break even the best professional service companies in today’s digital world. Almost every online interaction starts with a search engine (about 93%). Still, despite this high volume of searchers, 75% of people never look past the first search engine result page (affectionately called a ‘SERP’).

For many, this presents a hurdle. How do you competitively optimize in-house web design in a world where everyone else has already optimized? It’s difficult, but for SEO experts, digital marketing presents an opportunity to increase interaction with your target audience. By ranking your site on the first page for relevant search terms, you guarantee an increase in organic traffic and steady business growth.

Search engine optimization for professional service companies in the new trial by fire that decides who succeeds in the mass market of internet exchange. If you’re ready to take the next step with your small business or professional service company but don’t know where to start, let the SEO specialists guide you.

Free SEO Strategy Roadmap

We understand the ins-and-outs of SEO for professional service companies

Included In Every SEO Campaign

Internet marketing for professional service companies is a big job. We know because we do it every day. While you’re engaged in running your company, we can handle your entire SEO campaign. Our tried and true formula benefits from various classic marketing services, proven webpage optimization plans, and the experience needed to get results right from the implementation.

Here are the most prominent features of our SEO strategy.

Content

As experts in B2B content marketing, we know that content is king and that the internet is no exception to this rule. 

As your dedicated SEO agency, we want to optimize your content, so it’s not only relevant and engaging for your web visitors but also works with your existing marketing plan to bring customers to your proverbial doorstep.

Backlink Building For Authority

One of the most important ways to build authority and buff your search engine rankings is through link building.

Backlinks, which ‘link back’ to your content from external sites, position you as the expert that all other experts turn to — both in the eyes of readers and the algorithms that rank your site. 

On Page SEO

A large part of what makes a webpage work is its layout. From the meta description that convinces users to open your page to the organization and accessibility of the information contained within, we’ll use eye-catching headings, optimize your URL configuration, add alt text, and perfect the experience of your on-site interactions and eCommerce functions.

Technical SEO

Many technical aspects also come in handy for the expert SEO firm. We monitor over 100 factors on your website, from PC vs. mobile layout to load speed across browsers to the underlying code itself. In particular, we want to make sure that your network is crawlable so that it can be properly sourced and ranked by the search engines that you want to stand out on.

From the get-go, we’ll give your site a comprehensive audit and ensure that you’re left with zero strategic blindspots. With competitor analysis for positioning, keyword research, and gap analysis for information dissemination, and overall traffic metrics, we’ll make sure that your internet presence is at optimum performance in no time.

Analytics

How will you know if the service pays off? With tailored B2B marketing analytics. We’ll give your marketers a comprehensive breakdown of where your money goes and measure the return on your efforts. 

Additionally, you’ll have all the proper tracking in place to ensure that your updated system continues to provide results. 

Results & Client Satisfaction Are Everything

"I would recommend them to any client with a significant need to improve their rankings"

5/5

“There are a lot of people who claim to “know” SEO and then there is a subset of those people who claim to be able to “deliver SEO results.” I have spent years doing digital marketing with vendors and probably worked with 20+ SEO firms. Doorbell/Ken were by far the most transparent, most educational and the most professional about their process and results. I would recommend them to any client with a significant need to improve their rankings.”

Lucas s.

Marketing director @ Leadsrx

"The key item that stood out was his focus on provable ROI with our engagement."

5/5

“Ken is a master at demand generation & strategy in search & SEO. We used Ken to increase website traffic & conversion for our company and couldn’t have been happier with the results. The key item that stood out was his focus on provable ROI with our engagement. I would highly recommend him for any work for your company.”

Nick Lawson

CEO @ SQWAD

How Our SEO Consultants Work With You

We’ve broken down our process to give you all of the steps from introductions to results. Here’s what you can expect:

We Start By Actually Getting To Know You [Discovery]

Before we start working with you, we want to know how we can help. Schedule a free SEO consultation, and we’ll call to get to know you and your company and to decide if Doorbell is the right service for you. If you agree that our SEO services are the right fit, we’ll start digging and creating your customized plan.

Then We Take A Look At The Data [Research & Analysis]

Once you decide to work with us, we roll up our sleeves and start scouring the internet. Our experts consider the selling points unique to your professional service, compare with competitors, find the right keywords and other opportunities for expanding your reach and design a plan that delivers the results you want.

Next, We Custom Tailor A Strategy
For Your Growth Needs [Action Plan]

This is when the real magic happens. We’ll explain our content strategy and optimization plan and give you an enumerated timeline of improvements, results, and costs.

After, We Get Our Hands Dirty [Implementations]

With the green light to go ahead, we’ll begin implementation. Our experts will handle everything from content generation to backlink building to any technical and on-page adjustments. Anything that needs doing, we’ve got it handled.

We All Live Happily Every After [Results & ROI]

The last and most satisfying step is to watch the results roll in. We’ll set up web analytics and continue monitoring your SERP rankings, and continue working at refining your online presence so that those results stay consistent. Our monthly checkups will give you further analytics and insight to explore as your business model grows and develops.

What do professional services firms need in SEO?

B2B SEO is about more than just keywords and links. It’s a holistic approach to functional internet marketing tactics. Here are only a few of the many ways our understanding of SEO issues for professional services firms can help your company.

Technical SEO & Website Support

Anyone claiming to be a “SaaS SEO Expert” should not only be able to assist in content creation and “on page” SEO optimizations (title tags, meta descriptions, schema.org structured data, etc), but in the technical aspects of SEO as well. Related website optimization support includes:

  • CTR-optimal title tags and meta descriptions that accurately inform search engines and potential customers alike 
  • Logical and organized information structure with heading tags that help Googlebot and other search engines navigate your content
  • Optimized indexation through XML, robots.txt, canonization, and whatever else needs doing 
  • Loading speed to match the guidelines set out by Google’s Core Web Vitals

Ongoing Analytics

  • Data analysis through Google Analytics and other sites 
  • Dashboard setup and data visualization and elaboration 
  • Keyword maintenance
  • Competitor analysis and relative positioning 
  • Monitored conversion of visitors to customers as a result of web-based improvements (including chatbots, subscriptions, and demo requests)
  • Monthly updates with strategy and further insights based on data obtained

Industry Specific Experience

  • Accounting & Tax Professionals
  • Lawyers & Legal Advisors
  • Consultants
  • Marketing Firms
  • Contractors

Overall Strategy

  • Utilize Off-Page Resources. Craft direct competitor comparisons explaining why your service comes out on top and securing customers from outside the immediate scope of your site
  • Customer-focus. Using customer-generated feedback, expand the solutions you offer by creating numerous solutions landing pages that tailor the experience to what your customers need
  • Organize. Break down your content into manageable pieces that each highlight and address a specific need within your customer base. 
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Get Your Customized SEO Strategy Roadmap Today