The 5 Elements of a Strong B2B Inbound Marketing Strategy Inbound B2B marketing is the polite way to promote your services online. It doesn’t involve unsolicited emails, loud commercials, cold calls, or anything else B2B clients hate. Inbound marketing is about how you welcome people who have willingly visited your site. As leads, these people are “hotter.” They have taken the most important step, the step all the obnoxious push strategies are trying to prompt (but rarely succeed). They have expressed interest in what you offer. Now it’s time for you to make them feel good about doing it.
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